{"id":158483,"date":"2025-07-14T20:08:37","date_gmt":"2025-07-14T18:08:37","guid":{"rendered":"https:\/\/www.ecodistrict.net\/portfolio\/joan-verdu\/"},"modified":"2025-10-01T12:39:37","modified_gmt":"2025-10-01T10:39:37","slug":"joan-verdu","status":"publish","type":"portfolio","link":"https:\/\/www.ecodistrict.net\/fr\/portfolio\/joan-verdu\/","title":{"rendered":"JOAN VERD\u00da"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb121298″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb148684″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbfontsize-210105″ uncode_shortcode_id=\u00a0\u00bb154018″]JOAN VERD\u00da<\/span>[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb508338″]2023-2025\u00a0 –\u00a0 Andorre<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb101206″][vc_column width=\u00a0\u00bb1\/1″][vc_single_image media=\u00a0\u00bb157561″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb141860″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb204256″][vc_column width=\u00a0\u00bb6\/12″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb477347″ heading_custom_size=\u00a0\u00bbclamp(25px,6vw,35px)\u00a0\u00bb]Avant qu’Ecodistrict n’entre en sc\u00e8ne, le skieur andorran Joan Verd\u00fa offrait \u00e0 ses followers une casquette disponible en deux couleurs. Le processus, cependant, \u00e9tait tr\u00e8s diff\u00e9rent : des casquettes standard \u00e9taient achet\u00e9es et le logo y \u00e9tait brod\u00e9 a posteriori. Bien que cela fonctionnait, l’\u00e9quipe voulait aller plus loin.
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\nGraphic Design
\nPackaging\u00a0\u00bb]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb504931″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh4″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb758583″ subheading=\u00a0\u00bbTypeface Competition
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back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#6b6036″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb334741″][vc_custom_heading text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb110088″ heading_custom_size=\u00a0\u00bbclamp(25px,6vw,35px)\u00a0\u00bb]Leur objectif \u00e9tait clair : offrir un produit plus qualitatif, avec un design plus soign\u00e9 et attrayant, sans pour autant faire grimper le prix.<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbp\u00a0\u00bb text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb192915″ heading_custom_size=\u00a0\u00bbclamp(25px,6vw,20px)\u00a0\u00bb]Ils voulaient cr\u00e9er une communaut\u00e9 et que tout le monde puisse acheter les casquettes \u00e0 un prix comp\u00e9titif, sans qu’elles ne soient excessivement ch\u00e8res.<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb259047″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb187645″][vc_column_text uncode_shortcode_id=\u00a0\u00bb199284″]Dans cet esprit, nous avons repens\u00e9 le produit de A \u00e0 Z. Nous y avons int\u00e9gr\u00e9 une broderie en relief, qui donnait un air plus premium, et nous avons affin\u00e9 la gamme chromatique. Nous avons \u00e9galement personnalis\u00e9 l’int\u00e9rieur avec une \u00e9tiquette au nom de Joan Verd\u00fa et d\u00e9fini les tailles et finitions exactes qu’ils souhaitaient.<\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=\u00a0\u00bb557202″]Le r\u00e9sultat a \u00e9t\u00e9 deux collections compl\u00e8tes, pour les saisons d’hiver 2023-24 et 2024-25. La premi\u00e8re comprenait trois mod\u00e8les : noir, beige et vert. L’accueil a \u00e9t\u00e9 excellent : ils se sont rapidement vendus.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb194041″][vc_column_text uncode_shortcode_id=\u00a0\u00bb107994″]Pour la deuxi\u00e8me collection, nous avons voulu aller encore plus loin. En plus des casquettes, nous avons ajout\u00e9 des bonnets en tricot avec un patch en caoutchouc en relief et le logo de Joan avec un contour contrastant. Une touche distinctive, moderne et tr\u00e8s identifiable.
\n<\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=\u00a0\u00bb368227″]Par ailleurs, nous avons \u00e9galement pris en charge la production de la m\u00e9daille du tournoi \u00ab\u00a0La Mamba Ski Race\u00a0\u00bb et de la sangle pour attacher les skis. Nous avons \u00e9vit\u00e9 le polyester habituel et avons opt\u00e9 pour un mat\u00e9riau synth\u00e9tique \u00e0 l’aspect raffin\u00e9, qui faisait ressortir le logo de mani\u00e8re subtile mais puissante.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb818835″][vc_button size=\u00a0\u00bblink\u00a0\u00bb btn_link_size=\u00a0\u00bbh3″ btn_link_underline=\u00a0\u00bbbtn-underline-out\u00a0\u00bb custom_typo=\u00a0\u00bbyes\u00a0\u00bb font_family=\u00a0\u00bbfont-136269″ font_weight=\u00a0\u00bb600″ uncode_shortcode_id=\u00a0\u00bb116176″]Visit the website[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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