{"id":158277,"date":"2025-07-20T18:12:52","date_gmt":"2025-07-20T16:12:52","guid":{"rendered":"https:\/\/www.ecodistrict.net\/portfolio\/caldea\/"},"modified":"2025-09-30T16:54:43","modified_gmt":"2025-09-30T14:54:43","slug":"caldea","status":"publish","type":"portfolio","link":"https:\/\/www.ecodistrict.net\/fr\/portfolio\/caldea\/","title":{"rendered":"CALDEA"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb121298″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb148684″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbfontsize-210105″ uncode_shortcode_id=\u00a0\u00bb148465″]CALDEA<\/span>[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb742051″]2023-2025 – Andorre<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb101206″][vc_column width=\u00a0\u00bb1\/1″][vc_single_image media=\u00a0\u00bb157410″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb254297″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb204256″][vc_column width=\u00a0\u00bb6\/12″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb664382″ heading_custom_size=\u00a0\u00bbclamp(25px,6vw,35px)\u00a0\u00bb]La refonte des produits de la boutique Caldea, promue par Ecodistrict, a marqu\u00e9 un avant et un apr\u00e8s. Auparavant, la boutique proposait divers articles, mais sans ligne claire ni strat\u00e9gie d\u00e9finie : des produits g\u00e9n\u00e9riques \u00e9taient achet\u00e9s et la marque y \u00e9tait simplement appliqu\u00e9e.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/12″ uncode_shortcode_id=\u00a0\u00bb147835″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb5\/12″ uncode_shortcode_id=\u00a0\u00bb172532″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177259″][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb122963″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb522835″ subheading=\u00a0\u00bbThe EMBASSY by SU\u00cfSSA JOIERS\u00a0\u00bb]Client[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb190135″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb105012″ subheading=\u00a0\u00bb2025″]Data[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb114429″][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb629888″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh4″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb128275″ subheading=\u00a0\u00bbBranding
\nGraphic Design
\nPackaging\u00a0\u00bb]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb504931″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh4″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb758583″ subheading=\u00a0\u00bbTypeface Competition
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Tout a commenc\u00e9 par une r\u00e9flexion sur ce qui aurait du sens d’offrir dans la boutique, tant pour l’identit\u00e9 de la marque que pour son utilit\u00e9 r\u00e9elle.<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbp\u00a0\u00bb text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb417816″ heading_custom_size=\u00a0\u00bbclamp(25px,6vw,20px)\u00a0\u00bb]Ainsi est n\u00e9e une premi\u00e8re ligne avec des sacs fourre-tout, de petits sacs, des trousses de toilette, des bouteilles et des brosses. La proposition a \u00e9t\u00e9 construite avec une esth\u00e9tique plus premium, travaill\u00e9e et coh\u00e9rente, en utilisant les couleurs de la palette secondaire de Caldea \u2014coraux, violets…\u2014 pour apporter de la fra\u00eecheur et de la singularit\u00e9.<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb259047″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb187645″][vc_column_text uncode_shortcode_id=\u00a0\u00bb127582″]Le r\u00e9sultat ? Une gamme de produits qui non seulement transmet l’univers Caldea, mais que les clients veulent r\u00e9ellement. Ils sont fonctionnels, beaux et s’int\u00e8grent dans leur quotidien. Nous avons fait un saut qualitatif \u00e9vident : des tissus de grammages \u00e9lev\u00e9s, des finitions tr\u00e8s soign\u00e9es, une coh\u00e9rence chromatique dans toutes les applications (tissu, papier, bouteilles en relief…), et une hi\u00e9rarchie claire des prix, con\u00e7ue pour atteindre diff\u00e9rents profils.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb194041″][vc_column_text uncode_shortcode_id=\u00a0\u00bb140567″]De plus, nous avons compris qu’une marque comme Caldea, qui re\u00e7oit des milliers de visiteurs d\u00e9sireux de vivre une exp\u00e9rience, avait une excellente opportunit\u00e9 de transformer ses produits en un souvenir tangible et d\u00e9sirable. Le bilan ne pourrait \u00eatre plus positif : des ventes excellentes et une image beaucoup plus solide et attrayante.<\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=\u00a0\u00bb109265″]Nous d\u00e9veloppons actuellement une deuxi\u00e8me collection pour continuer \u00e0 \u00e9largir cette proposition, en introduisant de nouvelles couleurs et articles, et en consolidant la strat\u00e9gie de la marque \u00e0 travers le produit.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb818835″][vc_button size=\u00a0\u00bblink\u00a0\u00bb btn_link_size=\u00a0\u00bbh3″ btn_link_underline=\u00a0\u00bbbtn-underline-out\u00a0\u00bb custom_typo=\u00a0\u00bbyes\u00a0\u00bb font_family=\u00a0\u00bbfont-136269″ font_weight=\u00a0\u00bb600″ uncode_shortcode_id=\u00a0\u00bb116176″]Visit the website[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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