{"id":158230,"date":"2025-07-14T20:08:37","date_gmt":"2025-07-14T18:08:37","guid":{"rendered":"https:\/\/www.ecodistrict.net\/portfolio\/joan-verdu\/"},"modified":"2025-09-17T19:02:20","modified_gmt":"2025-09-17T17:02:20","slug":"joan-verdu","status":"publish","type":"portfolio","link":"https:\/\/www.ecodistrict.net\/es\/portfolio\/joan-verdu\/","title":{"rendered":"JOAN VERD\u00da"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb121298″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb148684″][vc_custom_heading heading_semantic=\u00bbh1″ text_font=\u00bbfont-136269″ text_size=\u00bbfontsize-210105″ uncode_shortcode_id=\u00bb154018″]JOAN VERD\u00da<\/span>[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb812309″]2023-2025 – Andorra<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb101206″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb157561″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb141860″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb204256″][vc_column width=\u00bb6\/12″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbcustom\u00bb text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb105118″ heading_custom_size=\u00bbclamp(25px,6vw,35px)\u00bb]Antes de que Ecodistrict entrara en escena, el esquiador andorrano Joan Verd\u00fa ofrec\u00eda a sus seguidores un gorro disponible en dos colores. Pero el proceso era muy diferente: se compraban gorras est\u00e1ndar y se bordaba el logotipo a posteriori. Aunque funcionaba, el equipo quer\u00eda ir m\u00e1s all\u00e1. <\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/12″ uncode_shortcode_id=\u00bb147835″][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb172532″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb177259″][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb122963″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ uncode_shortcode_id=\u00bb522835″ subheading=\u00bbThe EMBASSY by SU\u00cfSSA JOIERS\u00bb]Cliente[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb190135″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ uncode_shortcode_id=\u00bb105012″ subheading=\u00bb2025″]Data[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb114429″][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb629888″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb uncode_shortcode_id=\u00bb128275″ subheading=\u00bbBranding
\nGraphic Design
\nPackaging\u00bb]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb504931″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb uncode_shortcode_id=\u00bb758583″ subheading=\u00bbTypeface Competition
\nD&AD Awards\u00bb text_color_type=\u00bbuncode-palette\u00bb text_color_solid=\u00bb#ff0000″]Awards[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_use_pixel=\u00bbyes\u00bb shift_y=\u00bb0″ z_index=\u00bb2″ enable_top_divider=\u00bbdefault\u00bb top_divider=\u00bbstep\u00bb shape_top_h_use_pixel=\u00bbtrue\u00bb shape_top_height_percent=\u00bb50″ shape_top_opacity=\u00bb100″ shape_top_index=\u00bb0″ bottom_divider=\u00bbstep\u00bb content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb209995″ back_color_type=\u00bbuncode-solid\u00bb back_color_solid=\u00bb#6b6036″ column_width_pixel=\u00bb1272″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shadow=\u00bbstd\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb162931″][vc_gallery el_id=\u00bbgallery-183518″ type=\u00bbcarousel\u00bb medias=\u00bb157565″ carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb0″ media_items=\u00bbtitle,icon,media|lightbox|original\u00bb carousel_interval=\u00bb3000″ carousel_navspeed=\u00bb400″ carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb carousel_dots_inside=\u00bbyes\u00bb carousel_dot_padding=\u00bb2″ stage_padding=\u00bb0″ single_shape=\u00bbround\u00bb radius=\u00bbxs\u00bb single_overlay_opacity=\u00bb50″ single_overlay_anim=\u00bbno\u00bb single_text_anim=\u00bbno\u00bb single_image_anim=\u00bbno\u00bb single_padding=\u00bb2″ single_border=\u00bbyes\u00bb uncode_shortcode_id=\u00bb187692″ items=\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\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ bottom_divider=\u00bbstep\u00bb content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb116657″ back_color_type=\u00bbuncode-solid\u00bb back_color_solid=\u00bb#6b6036″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ style=\u00bbdark\u00bb font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb334741″][vc_custom_heading text_font=\u00bbfont-136269″ text_size=\u00bbcustom\u00bb text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb695131″ heading_custom_size=\u00bbclamp(25px,6vw,35px)\u00bb]Su objetivo era claro: ofrecer un producto m\u00e1s cualitativo, con un dise\u00f1o m\u00e1s cuidado y atractivo pero sin disparar el precio. <\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-136269″ text_size=\u00bbcustom\u00bb text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb191326″ heading_custom_size=\u00bbclamp(25px,6vw,20px)\u00bb]Quer\u00edan hacer comunidad y que todo el mundo pudiera comprar las gorras a un precio competitivo, sin resultar excesivamente caras.<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb259047″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb187645″][vc_column_text uncode_shortcode_id=\u00bb866361″]Con esto en mente, redise\u00f1amos el producto desde cero. Incorporamos un bordado en relieve, que aportaba un aire m\u00e1s premium, y refinamos la gama crom\u00e1tica. Tambi\u00e9n personalizamos el interior con una etiqueta con el nombre de Joan Verd\u00fa y definimos los tama\u00f1os y acabados exactos que quer\u00edan. <\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=\u00bb112661″]El resultado fueron dos colecciones completas, para las temporadas invierno 2023-24 y 2024-25. La primera incluy\u00f3 tres modelos: negro, beige y verde. La acogida fue excelente: se agotaron r\u00e1pidamente. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb194041″][vc_column_text uncode_shortcode_id=\u00bb180260″]Para la segunda colecci\u00f3n, quisimos ir un paso m\u00e1s all\u00e1. Adem\u00e1s de las gorras, sumamos sombreros de punto con patch de goma en relieve y el logotipo de Joan con contorno a contraste. Un toque distintivo, moderno y muy identificable. <\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=\u00bb150844″]Aparte, tambi\u00e9n asumimos la producci\u00f3n de la medalla del torneo \u201cLa Mamba Ski Race\u201d y de la cinta para sujetar los esqu\u00eds. Evitamos el poli\u00e9ster habitual y optamos por un material sint\u00e9tico de aspecto refinado, que hac\u00eda lucir el logotipo de forma sutil pero potente. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb818835″][vc_button size=\u00bblink\u00bb btn_link_size=\u00bbh3″ btn_link_underline=\u00bbbtn-underline-out\u00bb custom_typo=\u00bbyes\u00bb font_family=\u00bbfont-136269″ font_weight=\u00bb600″ uncode_shortcode_id=\u00bb116176″]Visit the website[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Con frecuencia, el cliente nos contrata para desarrollar un \u00fanico proyecto muy especial. \u00c9ste es el caso de Su\u00efssa Joiers, que nos encarg\u00f3 un regalo exclusivo para sus clientes VIP.<\/p>\n","protected":false},"author":1,"featured_media":157565,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[173],"class_list":["post-158230","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design-es"],"yoast_head":"\nJOAN VERD\u00da - Ecodistrict<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecodistrict.net\/es\/portfolio\/joan-verdu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JOAN VERD\u00da - Ecodistrict\" \/>\n<meta property=\"og:description\" content=\"Con frecuencia, el cliente nos contrata para desarrollar un \u00fanico proyecto muy especial. \u00c9ste es el caso de Su\u00efssa Joiers, que nos encarg\u00f3 un regalo exclusivo para sus clientes VIP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ecodistrict.net\/es\/portfolio\/joan-verdu\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecodistrict\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100082758064664\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:02:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ecodistrict.net\/wp-content\/uploads\/2025\/07\/joanverdu-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ecodistrict.net\/es\/portfolio\/joan-verdu\/\",\"url\":\"https:\/\/www.ecodistrict.net\/es\/portfolio\/joan-verdu\/\",\"name\":\"JOAN VERD\u00da - 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