{"id":158209,"date":"2025-07-20T18:12:52","date_gmt":"2025-07-20T16:12:52","guid":{"rendered":"https:\/\/www.ecodistrict.net\/portfolio\/caldea\/"},"modified":"2025-09-17T19:00:27","modified_gmt":"2025-09-17T17:00:27","slug":"caldea","status":"publish","type":"portfolio","link":"https:\/\/www.ecodistrict.net\/es\/portfolio\/caldea\/","title":{"rendered":"CALDEA"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb121298″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb148684″][vc_custom_heading heading_semantic=\u00bbh1″ text_font=\u00bbfont-136269″ text_size=\u00bbfontsize-210105″ uncode_shortcode_id=\u00bb148465″]CALDEA<\/span>[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb742051″]2023-2025 – Andorra<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb101206″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb157410″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb254297″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb204256″][vc_column width=\u00bb6\/12″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbcustom\u00bb text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb664382″ heading_custom_size=\u00bbclamp(25px,6vw,35px)\u00bb]El redise\u00f1o de los productos de tienda de Caldea, impulsado desde Ecodistrict, ha marcado un antes y un despu\u00e9s. Anteriormente, la tienda dispon\u00eda de art\u00edculos diversos, pero sin una l\u00ednea clara ni una estrategia definida: se compraban productos gen\u00e9ricos y simplemente se aplicaba la marca.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/12″ uncode_shortcode_id=\u00bb147835″][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb172532″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb177259″][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb122963″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ uncode_shortcode_id=\u00bb522835″ subheading=\u00bbThe EMBASSY by SU\u00cfSSA JOIERS\u00bb]Cliente[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb190135″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ uncode_shortcode_id=\u00bb105012″ subheading=\u00bb2025″]Data[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb114429″][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb629888″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb uncode_shortcode_id=\u00bb128275″ subheading=\u00bbBranding
\nGraphic Design
\nPackaging\u00bb]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb4″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb504931″][vc_custom_heading heading_semantic=\u00bbh3″ text_font=\u00bbfont-136269″ text_size=\u00bbh4″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb uncode_shortcode_id=\u00bb758583″ subheading=\u00bbTypeface Competition
\nD&AD Awards\u00bb text_color_type=\u00bbuncode-palette\u00bb text_color_solid=\u00bb#ff0000″]Awards[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_use_pixel=\u00bbyes\u00bb shift_y=\u00bb0″ z_index=\u00bb2″ enable_top_divider=\u00bbdefault\u00bb top_divider=\u00bbstep\u00bb shape_top_h_use_pixel=\u00bbtrue\u00bb shape_top_height_percent=\u00bb50″ shape_top_opacity=\u00bb100″ shape_top_index=\u00bb0″ bottom_divider=\u00bbstep\u00bb content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844553″ back_color_type=\u00bbuncode-solid\u00bb back_color_solid=\u00bb#b97fba\u00bb column_width_pixel=\u00bb1272″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shadow=\u00bbstd\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb162931″][vc_gallery el_id=\u00bbgallery-183518″ type=\u00bbcarousel\u00bb medias=\u00bb157414,157418,157422″ carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb0″ media_items=\u00bbtitle,icon,media|lightbox|original\u00bb carousel_interval=\u00bb3000″ carousel_navspeed=\u00bb400″ carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb carousel_dots_inside=\u00bbyes\u00bb carousel_dot_padding=\u00bb2″ stage_padding=\u00bb0″ single_shape=\u00bbround\u00bb radius=\u00bbxs\u00bb single_overlay_opacity=\u00bb50″ single_overlay_anim=\u00bbno\u00bb single_text_anim=\u00bbno\u00bb single_image_anim=\u00bbno\u00bb single_padding=\u00bb2″ single_border=\u00bbyes\u00bb uncode_shortcode_id=\u00bb126673″ items=\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\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ bottom_divider=\u00bbstep\u00bb content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb474895″ back_color_type=\u00bbuncode-solid\u00bb back_color_solid=\u00bb#b97fba\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ style=\u00bbdark\u00bb font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb334741″][vc_custom_heading text_font=\u00bbfont-136269″ text_size=\u00bbcustom\u00bb text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb143794″ heading_custom_size=\u00bbclamp(25px,6vw,35px)\u00bb]Con la llegada del nuevo concepto Flow y la renovaci\u00f3n de la imagen corporativa de Caldea, propusimos una nueva colecci\u00f3n dise\u00f1ada a medida, pensada desde el origen. Todo empez\u00f3 con una reflexi\u00f3n sobre lo que tendr\u00eda sentido ofrecer en la tienda, tanto por identidad de marca como por utilidad real.<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-136269″ text_size=\u00bbcustom\u00bb text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb180393″ heading_custom_size=\u00bbclamp(25px,6vw,20px)\u00bb]As\u00ed naci\u00f3 una primera l\u00ednea con bolsas tote, bolsas peque\u00f1as, neceseres, botellas y cepillos. La propuesta se construy\u00f3 con una est\u00e9tica m\u00e1s premium, trabajada y coherente, utilizando colores de la paleta secundaria de Caldea \u2014corales, lilas\u2026\u2014 para aportar frescura y singularidad.<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb259047″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb187645″][vc_column_text uncode_shortcode_id=\u00bb127582″]\u00bfEl resultado? Una gama de productos que no s\u00f3lo transmite el universo Caldea, sino que los clientes realmente quieren. Son funcionales, lindos, y encajan en su d\u00eda a d\u00eda. Dimos un salto cualitativo evidente: tejidos de gramajes altos, acabados muy cuidados, coherencia crom\u00e1tica en todas las aplicaciones (tejido, papel, botellas en relieve…), y una jerarqu\u00eda clara de precios, pensada para llegar a varios perfiles.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb4″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb194041″][vc_column_text uncode_shortcode_id=\u00bb140567″]Adem\u00e1s, entendimos que una marca como Caldea, que recibe a miles de visitantes con ganas de vivir una experiencia, ten\u00eda una gran oportunidad para convertir sus productos en un recuerdo tangible y deseable. El balance no puede ser m\u00e1s positivo: excelentes ventas y una imagen mucho m\u00e1s s\u00f3lida y atractiva.<\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=\u00bb109265″]Actualmente estamos desarrollando una segunda colecci\u00f3n para continuar ampliando esta propuesta, introduciendo nuevos colores y art\u00edculos y consolidando la estrategia de marca a trav\u00e9s del producto.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ desktop_visibility=\u00bbyes\u00bb medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb818835″][vc_button size=\u00bblink\u00bb btn_link_size=\u00bbh3″ btn_link_underline=\u00bbbtn-underline-out\u00bb custom_typo=\u00bbyes\u00bb font_family=\u00bbfont-136269″ font_weight=\u00bb600″ uncode_shortcode_id=\u00bb116176″]Visit the website[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Con frecuencia, el cliente nos contrata para desarrollar un \u00fanico proyecto muy especial. \u00c9ste es el caso de Su\u00efssa Joiers, que nos encarg\u00f3 un regalo exclusivo para sus clientes VIP.<\/p>\n","protected":false},"author":1,"featured_media":157418,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[173],"class_list":["post-158209","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design-es"],"yoast_head":"\nCALDEA - Ecodistrict<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecodistrict.net\/es\/portfolio\/caldea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CALDEA - Ecodistrict\" \/>\n<meta property=\"og:description\" content=\"Con frecuencia, el cliente nos contrata para desarrollar un \u00fanico proyecto muy especial. \u00c9ste es el caso de Su\u00efssa Joiers, que nos encarg\u00f3 un regalo exclusivo para sus clientes VIP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ecodistrict.net\/es\/portfolio\/caldea\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecodistrict\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100082758064664\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ecodistrict.net\/wp-content\/uploads\/2025\/07\/caldea-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ecodistrict.net\/es\/portfolio\/caldea\/\",\"url\":\"https:\/\/www.ecodistrict.net\/es\/portfolio\/caldea\/\",\"name\":\"CALDEA - 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