{"id":158353,"date":"2025-07-20T18:12:52","date_gmt":"2025-07-20T16:12:52","guid":{"rendered":"https:\/\/www.ecodistrict.net\/portfolio\/caldea\/"},"modified":"2025-09-17T17:11:19","modified_gmt":"2025-09-17T15:11:19","slug":"caldea","status":"publish","type":"portfolio","link":"https:\/\/www.ecodistrict.net\/en\/portfolio\/caldea\/","title":{"rendered":"CALDEA"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;121298&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;148684&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-210105&#8243; uncode_shortcode_id=&#8221;148465&#8243;]<span class=\"font-955596\">CALDEA<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;742051&#8243;]<span class=\"font-955596\">2023-2025 &#8211; Andorra<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;101206&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;157410&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;254297&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;204256&#8243;][vc_column width=&#8221;6\/12&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;664382&#8243; heading_custom_size=&#8221;clamp(25px,6vw,35px)&#8221;]<span class=\"font-955596\">The redesign of Caldea&#8217;s store products, driven by Ecodistrict, has marked a before and after. Previously, the store had a variety of items, but without a clear line or defined strategy: generic products were purchased and the brand was simply applied to them. <\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;147835&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; 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mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;629888&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;128275&#8243; subheading=&#8221;Branding<br \/>\nGraphic Design<br \/>\nPackaging&#8221;]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;504931&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; 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overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;step&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;474895&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#b97fba&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;334741&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;143794&#8243; heading_custom_size=&#8221;clamp(25px,6vw,35px)&#8221;]<span class=\"font-955596\">With the arrival of the new \u201cFlow\u201d concept and the renewal of Caldea\u2019s corporate image, we proposed a new custom-designed collection, thought out from the ground up. It all started with a reflection on what would make sense to offer in the store, both in terms of brand identity and real utility. <\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-136269&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;180393&#8243; heading_custom_size=&#8221;clamp(25px,6vw,20px)&#8221;]<span class=\"font-955596\">Thus was born a first line with tote bags, small bags, toiletry bags, bottles and brushes. The proposal was built with a more premium, elaborate and coherent aesthetic, using colors from Caldea&#8217;s secondary palette \u2014corals, lilacs\u2026\u2014 to bring freshness and uniqueness. <\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;259047&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;187645&#8243;][vc_column_text uncode_shortcode_id=&#8221;127582&#8243;]<span class=\"font-955596\">The result? A range of products that not only conveys the Caldea universe, but that customers really want. They are functional, beautiful, and fit into their day-to-day lives. We made a clear qualitative leap: high-weight fabrics, very careful finishes, chromatic coherence in all applications (fabric, paper, embossed bottles, etc.), and a clear price hierarchy, designed to reach different profiles. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;194041&#8243;][vc_column_text uncode_shortcode_id=&#8221;140567&#8243;]<span class=\"font-955596\">Furthermore, we understood that a brand like Caldea, which receives thousands of visitors eager to live an experience, had a great opportunity to turn its products into a tangible and desirable memory. The balance could not be more positive: excellent sales and a much more solid and attractive image. <\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;109265&#8243;]<span class=\"font-955596\">We are currently developing a second collection to continue expanding this proposal, introducing new colors and items, and consolidating the brand strategy through the product.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;818835&#8243;][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h3&#8243; btn_link_underline=&#8221;btn-underline-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-136269&#8243; font_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;116176&#8243;]Visit the website[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Often, the client hires us to develop a unique, very special project. 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