What happens when many of your students don't pick up the "Welcome pack" at the beginning of the course? At Inlingua, they saw it clearly: they needed to rethink the content and design something useful, modern and desirable. And that's where we came in.
customer
The EMBASSY by SUÏSSA JOIERS
Data
2025
Services
Branding
Graphic Design
Packaging
Awards
Typeface Competition
D&AD Awards
The assignment was twofold: to create two different packs, one for adults and one for children, with products designed to please... and to be actually used.
For adults, we designed a functional and stylish backpack, far from the classic school format. We wanted a piece that could be used both for going to class and for everyday use.
The intention was to escape the typical school format, which is why we included short handles, so that it could also be carried as a bag. The result? A resistant, lightweight, waterproof, modern and versatile piece, ideal for any urban routine. Also noteworthy is the textile application with a relief of the mountain skyline, which provides visual identity and coherence with the Andorran environment.
The notebook was also designed with practicality in mind: heavier weight to avoid ink bleed-through, 100 pages to last the entire course and, as an extra detail, a page of useful and fun stickers to personalize the experience. All with quality finishes!
For the children’s audience, we were carried away by joy and bright colors. The notebooks are inspired by the motivating “claims” that decorate the walls of Inlingua classrooms (each cover communicates a positive message in a similar tone), with friendly illustrations and a retro style, with sewn binding, like the notebooks of the past. Pleasant to the touch and designed so that the little ones also feel special and important from the first day!
With both packs, we worked on color, typography, and message to ensure a unified brand experience. The end result? A friendly, functional collection that is consistent with the essence of Inlingua: proximity, quality, and a desire to learn without limits. A pack that, this 2024-25 academic year, will not remain on the shelves.