Grandvalira, the largest ski resort in the Pyrenees, contacted Ecodistrict with a very specific challenge: to develop a wide range of merchandising products for its sales team, with the aim of having attractive and representative materials for fairs, congresses and promotional actions.
customer
The EMBASSY by SUÏSSA JOIERS
Data
2025
Services
Branding
Graphic Design
Packaging
Awards
Typeface Competition
D&AD Awards
They asked us for everything from affordable products to premium pieces, but always maintaining a consistency of style and brand image, despite the diversity of formats and media.
At Ecodistrict we don't just select existing products; we get involved from the start: we design, propose and produce tailor-made products according to the client's real needs.
Our process always begins with an immersion in the context: we analyze who the product is aimed at, how they will use it and for what purpose. We need to feel part of the project to understand what needs to be done, and to do it well.
In the case of Grandvalira, this meant working with a wide variety of materials and formats, always looking for a common visual line. We used warm and natural fabrics such as felt, as well as select bottles, covers for snow goggles and even a personalized blanket with the logo printed on leather. Each item had to adapt to the context in which it would be delivered, but also contribute to reinforcing a clear and unified identity.
The great technical challenge of this project has been precisely to ensure that all the products convey the same visual force, despite working with techniques as diverse as screen printing, laser engraving, woven fabrics, jacquard or marking on felt and wool. In addition, Grandvalira manages several sub-brands and logos, and it is often necessary to integrate more than one on the same support. It is not easy to find materials that allow this level of complexity with elegance and clarity, but this is where our technical knowledge adds the most value.
With such a recognized brand and such a diverse audience —from the end customer to tour operators, agencies and large operators— it was essential to have a range of products capable of connecting with each audience. This great variety led us to develop a collection designed for each use, always maintaining the quality, visual coherence and mountain character and authenticity that characterizes Grandvalira.